ROYAL fans have been given a first peek at Meghan Markle’s new lifestyle brand after she sent out hampers of jam to her close pals.

Her American Riviera Orchard site is said to be launching later this spring – but there is one “stupid” mistake the Duchess of Sussex should avoid if she wants to rake in the cash.

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According to a brand strategist, the success of the website – which is trademarked to sell jams, linens and creams – simply depends on the pricing.

Lucie Greene told Grazia that Meghan has included a lot of “class references” in her branding.

Not only did she include her Duchess of Sussex title on the brand’s Instagram page, but even the name sounds upper class.

She explained: “American Riviera’ sounds like old money – and then ‘Orchard’ gives it this folksy, Hamptonsy, Ina Garten feeling.

“What’s going to be interesting is the price point Meghan chooses, because I think she’d be stupid to make it too expensive.

“There’s a real opportunity for her to make it more accessible than Flamingo Estate [a luxury LA-based lifestyle company selling soaps and gifts], and market high-class America to an aspiring middle-class American crowd.”

Jam deliveries

This week, the Duchess of Sussex delivered several beautifully-packed gift baskets to friends and influencers before the launch.

Several close pals have shared photos of their pre-launch promotional baskets, including fashion designer Tracy Robbins.

Tracy and her Paramount boss husband Brian Robbins are friends of the Duke and Duchess of Sussex and invited them to the Bob Marley film premiere in Jamaica.

She shared a photo of her package and added the caption: “Thank you for the delicious basket! 

“I absolutely love this jam so not sure I’m sharing with anyone. Thank you, M!”

Tracy added: “American Riviera Orchard breakfast, lunch and dinner just got a little sweeter.”

It seems 50 lucky people have received the hampers, as Tracy’s jam jar had “17 out of 50” on it.

Another person to have been sent the package is Delfina Blaquier, the wife of polo player Nacho Figueras, who was seen with Meghan at the polo last week.

She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.

Source

Delfina shared a photo of her gift (number 10 out of 50) alongside some jam-covered toast.

She wrote: “Strawberry jam makes me happy. And I [love] your jam.”

Meghan announced she is launching American Riviera Orchard last month, and teased it on Instagram.

It is said the A-list area of California where Meghan and Harry live, Montecito, is known as the “American Riviera”, which is thought to be the inspiration behind the name.

What is Meghan Markle’s new business?

Meghan Markle has launched a new Instagram brand called American Riviera Orchard.

Industry insiders said the site will focus on home, food, garden and lifestyle goods.

A source told the Mail: “It’s a lifestyle and cooking brand called American Riviera Orchard.

“The brand is meant to coincide with the launch of a new cookery show for Netflix.

“Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc.”

Meghan’s products

According to a report from Page Six, Meghan’s company will focus on home, garden, food, and general lifestyle content.

The brand will reportedly sell home goods, such as cookbooks, food and kitchenware.

One source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A trademark application for ‘American Riviera Orchard’ showed Meghan could sell cutlery, decanters, legume-based spreads and even napkin rings.

This follows Meghan, 42, closing her former lifestyle page, The Tig, in April 2017, shortly after she started dating Prince Harry.

New Sussex shows

We recently shared how the Duchess of Sussex is set to launch a new series on “cooking, gardening and friendship”.

She and Harry have two untitled non-fiction projects in production.

The shows form part of the “creative partnership” Archewell Productions signed with the streaming giant in 2020.

The first series will focus on Meghan and explore “the joys of cooking, gardening, entertaining, and friendship”, according to Deadline.

The second series will follow the couple’s love of professional polo.

Primarily shot at the US Open Polo Championship in Wellington, Florida, the project will be produced by Boardwalk Pictures.

Prince Harry, 39, is known as a keen polo player.

The couple launched their documentary Harry and Meghan in 2022, offering an insight into their relationship.

What Will Meghan Markle’s Lifestyle Brand Sell?

Her mysterious lifestyle project, American Riviera Orchard, has listed a full range of products. Here’s a peak of what could come:

Fragrance sachets

Lavender Sachets

Non-medicated skin care preparations

Bath and shower gels and salts…non-mediated hair preparations

Bath soap

Bar soap

Non-medicated hand soaps

Body creams

Bath oil

Body lotions

Cosmetics [and] Body Oil.

Scented oils

Air fragrance reed diffusers

Fragrances

Room fragrances

Incense

Non-medicated, non-veterinary grooming preparations like pet shampoo and conditioner

Candles

Household linen

Ben spreads

Bed blankets

Pillowcases

Bed sheets

Bed skirts

Throws

Bath linen

Interior decoration fabrics

Picnic blankets

Table linen of fabric or textile

Coasters of textile

Textile tablecloths

Curtains

Kitchen towels

Kitchen linens

Woven fabrics

Gift wrap of textile or fabric

Knitted fabrics

Textile wall hangings

Felt and non-woven textile fabrics

Beach towels

Beach blankets

Aprons

Scarves

Stationary sets

Letter openers

Blank note cards

Envelopes

Printed note cards

Printed holiday cards

Printed greeting cards

Printed place cards

Printed announcement cards

Printed invitations

Printed recipe cards

Embossers for paper stationery

Seals

Impression stamps

Blank journals

Blank paper notebooks

Personalised writing journals

Printed guest books

Stationary-type portfolios

Paper tape

Printed day planners

Printed calendars

Printed desktop planners

Printed diaries

Personal organisers

Printed address books

Paper party decorations

Party ornaments of paper

Printed decorative paper

Gift bags

Wrapping paper

Gift wrappings ribbons of paper

Gift boxes

Paper gift tags

Gift wrap of fabric or textile

Cocktail napkins

Calligraphy pens

Writing instruments

Desktop organisers

Letter trays

Event albums

Photo albums

Printed cookbooks and recipe books

Decorative cords

Ribbons of textile materials

Ornamental bowls of textile for decoration

Beads for crafting

Floor mats

Meditation mats

Decorative wall hangings

Bath mats

Wall coverings of textile

Wallpaper

Yoga bolsters

Meditation cushions

Yoga blankets

Meditation blankets

Yoga straps

String bags for shopping

Tote bags

Leashes for pets

Collars for pets

Beach umbrellas

Wine carrying cases

Wine bags with handles for carrying or holding wine

Pillows

Outdoor furniture

Household decor made primarily of textiles

Drawer organisers

Pillows for household pets

Beds for household pets

Picture frames

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