The National Football League and Sony announced today a partnership naming Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL.

Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams and leadership across the organization to transform the future of football. This includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies, including a new coach’s sideline headset that will debut in the 2025 season.

The NFL and Sony will work closely to develop this new headset supporting coach-to-coach communication on the field. These will be powered by Verizon Business’ Managed Private Wireless Solution running on Verizon’s reliable 5G network.

Sony’s Hawk-Eye tracking services will be utilized to further enhance the accuracy of game-critical items like line-to-gain measurement. Additionally, Sony’s Beyond Sports and its expertise in real-time visualization provides an opportunity to help engage the next generation of NFL fans.

“Building upon a long-established relationship, the NFL looks forward to embracing prominent industry leader, Sony, as an official technology partner,” said Gary Brantley, chief information officer at the NFL. “Advancing technology on and off the field is a top priority for the NFL, and this partnership will fortify Sony’s role in the NFL’s ever-growing technology ecosystem, elevating various dimensions of our sport and bringing fans closer to game-day action. From broadening Sony’s Hawk-Eye technology within the game to utilizing Sony’s suite of advanced imaging products, to the deployment of new coaches’ headsets in 2025, the NFL will harness Sony’s expertise to drive innovation and further solidify the league’s status as a premier sports organization.”

The new partnership is the latest example of Sony’s deep integration throughout NFL games, ranging from sideline photography to broadcast cameras and production, to technology that supports officiating, enhancements for in-stadium fan experiences and more.

“We are committed to creating the future of sports with technology, and constantly driving innovation to positively impact the world of athletics for players, coaches and fans alike,” said Neal Manowitz, president and COO of Sony Electronics North America. “From best-in-class professional photography and the broadcast capture of the game to some of the world’s most advanced line-to-gain optical tracking, to upgraded in-stadium experiences and more, we remain focused on this commitment. This partnership stems from years of integration into the NFL across these many different areas, and we are excited to officially join forces and pursue our passions together with one of the largest sports organizations in the world.”