StatsBomb’s advanced data analytics bolster Hudl’s professional suite, enabling deeper actionable insights for football and American football teams.

Hudl, the world’s leading provider of cloud-based technology connecting video and data for the sports industry, has completed the acquisition of StatsBomb.

“At Hudl, we know coaches and analysts demand the highest quality video and data. And that’s why we’re building the world’s most advanced data and video platform. Together with StatsBomb, we’re unlocking more workflows with deeper team and player data. I’m excited our customers will have access to this critical data in one platform to improve the performance of their teams and change the way they see the game,” shared John Wirtz, Hudl Chief Product Officer.

“This deal reinforces StatsBomb’s commitment and belief in the power of data in sport. We know data driven teams make better decisions on and off the field of play. Pairing StatsBomb’s unique data and statistical models with Hudl’s video capabilities will enable superior match analysis, scouting, and player recruitment. By bringing StatsBomb into Hudl’s suite of best-in-class products and services, we’re helping sporting organizations streamline how they uncover immediate actionable insights,” shared StatsBomb CEO and Co-founder Ted Knutson.

Founded as a blog in 2013, StatsBomb has grown into a global data business, offering advanced sports data solutions primarily for football and, more recently, American football. StatsBomb’s detailed data collection, live data capabilities and cutting-edge visualization platform deliver deep insights, helping analysts and teams worldwide make faster and better informed decisions. 

Over the past decade, StatsBomb has pioneered advanced data models and collection techniques, including transforming defensive analysis with pressure data and introducing innovative features such as freeze frames for shots and shot impact height that have greatly enhanced expected goals (xG) models. In 2022, StatsBomb expanded its rich data analysis into American football. Together, Hudl and StatsBomb will pair detailed in-game athlete data and video. This will be presented with easy-to-use visualizations to enhance football strategy and player recruitment.

Dr. Sam Lloyd, Senior Vice President of Elite at Hudl, stated, “We’re excited to strengthen our recruiting offerings and support more workflows across all levels of football and American football with the addition of StatsBomb’s advanced data, paired with multiple angles of video and easy-to-use visualizations.” 

Hudl’s integrated suite of video and data features best-in-class software, AI cameras, wearables and services serving 230K sports teams across 40+ sports from grassroots to professional leagues, ensuring coaches, analysts and players get the shot they deserve. In the coming months, Hudl and StatsBomb will maintain their high standards while integrating services and collaborating on future solutions for their global customers. 

“Coming together we’re providing organizations the most holistic view of their team and player data, ensuring they can seamlessly capture, analyze and act,” said Wirtz. “This is an exciting new chapter for both businesses, creating more opportunities for innovation, growth and development for our employees, customers and future customers.” 

Read more about the announcement on the Hudl blog.

About Hudl:

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best.

Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them.

Learn more at Hudl.com.

About StatsBomb

StatsBomb’s unique approach to creating, analyzing and visualizing advanced sports data empowers the performance analysis departments of the world’s smartest sporting organizations.

Having started as an analytics blog, StatsBomb initially progressed to consulting on data-driven recruitment and player evaluation for professional soccer teams.

The introduction of StatsBomb data in 2018 was a turning point for football analysis as it introduced new metrics such as pressures, shot impact height, goalkeeper positioning, freeze frames for shots and pass footedness.

In 2022, StatsBomb expanded into American Football, leveraging its expertise in football to develop a new industry standard for NFL and College data.

Having gained rapid traction since its inception, StatsBomb services customers across professional sport, as well as media, betting and gaming operators in over 35 countries.

Press Contact:

Tyler Thomas
Senior Director of Content + PR
Hudl
Tyler.Thomas@hudl.com