“These latest survey results highlight a consistent trend over the years: as gaming expands to new audiences, Americans increasingly see the benefits of a legal, regulated gaming marketplace that contributes to communities, prioritizes responsibility and provides unmatched entertainment,” Joe Maloney, AGA’s senior vice president of strategic communications, said in a statement.

Positive sentiment for RG ads, programs, resources

The survey showed that American bettors (and non-bettors) have increasingly positive views about operators’ RG advertising, which has long been a point of contention.

This year, nearly two-thirds (65%) said they believe gaming is “truthful in its marketing and advertising, a 7% increase from last year. Further, the AGA said 73% believe that the industry’s marketing efforts are responsible, a 5% year-over-year increase. This comes less than a week after a class-action lawsuit against DraftKings for deceptive advertising was permitted to move forward in Massachusetts.

The percentages surrounding the effectiveness of RG programs themselves also saw increases. As with ads, 66% of respondents said the programs were effective, which was also a 7% increase. For existing bettors, those figures increased to 79% for casino patrons and 85% for sports bettors.

Finally, increased familiarity with RG resources was also highlighted. Three-quarters (76%) of overall respondents were familiar with at least one RG resource, up from 65% in 2022. Almost all (96%) active sports bettors were aware of RG resources, compared to 92% of casino patrons.

“The gaming industry’s responsibility efforts are stronger than ever, and consumers are noticing,” Maloney added. “As we embark on another Responsible Gaming Education Month, we’re more energized than ever to continue our work to give consumers the legal, safe and fun gaming experiences that they want and deserve.”