As Taylor Fritz snatched victory against Frances Tiafoe in the US Open, a revival of US tennis happened. He became the first American man to enter a major final since Andy Roddick lost to Roger Federer at Wimbledon in 2009, and the first in New York since Roddick lost to Federer there in 2006. More can be added to this if he can get past Jannik Sinner in the final as he can become the first US man to lift the title since 2003 (Andy Roddick). But while the court battle was thrilling, one more rivalry is worth noting— the battle of net worth. So, who’s winning off the court?

Fritz has won 8 titles in his career so far. He has been making waves on the tennis courts ever since he turned pro in 2015, and won his first ATP title, at the Eastbourne International, two years later. His biggest win to date came in the 2022 Indian Wells Masters final, where he beat Rafael Nadal. Since then, he is being considered as the next big thing in American tennis. Riding on the on-court success, he has amassed an impressive bank balance as well.

Taylor Fritz’s net worth is estimated to be $3 million. As of 2024, Fritz has won $14,833,618 in prize money so far. In the last five years, Taylor has doubled his net worth, which was reportedly $1.5 million in 2019. Notably, at the 2022 Diriyah Tennis Cup, an exhibition event in Saudi Arabia, he defeated Daniil Medvedev in the finals to take home a massive cheque of $1 million. His brand endorsements also have a significant bearing on his net worth. And the list of brands in his kitty is impressive.

Fritz has endorsement deals with major brands like Nike, Hugo Boss, and Rolex, and Australian sports equipment company Head. He currently plays with a HEAD Graphene 360 Radical MP racket. He is one of several men’s tennis stars to be signed with the brand, alongside the likes of Djokovic, Jannik Sinner, and Alexander Zverev. Alongside, he usually sports the Nike Air Zoom Vapor X on the court. The list does not end here.

He has also partnered with Optimum Nutrition in 2021 and also has a commercial partnership with Lavazza Coffee. Other prominent Fritz endorsements include Waterdrop and Maestro Dobel Tequila. Notably, he is an investor as well. Fritz has invested in an esports team ReKTGlobal. If we take a look at Taylor’s background, it won’t be wrong to say that he comes from a well-placed family.

His mother Kathy, a tennis player, reached as high as number 10 in the world in 1977, whereas his father Guy was named the professional development coach of the year in 2016. His great-great-grandfather is David May, a renowned American businessman and founder of the May stores. On the contrary, Frances Tiafoe comes from a background that is riddled with struggles.

Tiafoe was born to immigrant parents who did not even have the means to afford the training sessions, with his father working as a construction crew and his mother as a nurse. But despite that, he was poised to make a statement in the tennis arena and he ensured it with his talent. His biggest career moment came in the 2022 US Open where he defeated Rafael Nadal and he could not contain his emotions.

“I’m a son of immigrants, as both my parents grew up in Sierra Leone, before they came to the States. To see them experience me beat Rafa Nadal – they’ve seen me have big wins, but to beat those ‘Mount Rushmore’ guys? For them, I can’t imagine what was going through their heads. I mean, they’re going to remember today for the rest of their lives,” Tiafoe had said. Notably, he had bagged $705,000 prize money for beating Nadal. To date, he has earned close to $12 million through prize money, according to ATP Tour’s official website.

As far as net worth is concerned, Tiafoe is quite a few steps ahead of Taylor. His net worth stands at $8 million, according to Celebrity Net Worth. Tiafoe has seen a fair bit of success in the last two years. He has also earned immensely through his brand deals from Nike and Yonex.

As a junior, Tiafoe was sponsored by the German brand Adidas, but since 2016 he has been signed to Nike. He was previously using the Nike Air Zoom tennis shoe but switched to Naomi Osaka’s signature NikeCourt line during the 2022 season. His racket of choice currently is the Yonex VCORE PRO 97 310. Additionally, he has been seen wearing timepieces from luxury watchmaker Tag Heuer in the trophy ceremonies and other events. Having said all that, do you know that Taylor Fritz has an interesting consideration while picking his brands?

Taylor Fritz reveals his unique style of partnering with brands

Fritz does not wish to make brand deals without a connection with the brand itself. Tennis stars are often seen engaging in deals that give them a lot of fame as well as money. But for Taylor Fritz, building a connection with the brand and their purpose is more important before making a deal.

In an interview, Fritz revealed, “I try to be really specific about what deals I take, and I try to work with partners where either I personally believe in their mission or I enjoy what I’m endorsing.” Continuing further, he also revealed his decision to turn down many offers in the past because he couldn’t connect with the brand.

However, as Fritz gears up to face Jannik Sinner in the final clash, he will be totally focused on the match, as he looks to lift his maiden Grand Slam title in front of the home crowd. “It’s a dream come true. I’m in the final. So I’m going to come out and give everything I can possibly give. I can’t wait,” Fritz said after his semifinal victory.

Indeed, the US audience can not wait as well to bring the US Open title back home. And hopes stakes are high for the 26-year-old, who while growing up, idolized Pete Sampras and Juan Martin Del Potro. His game is a mixup of Pete and Potro, as he has a strong serve from the baseline and a good net game as well. Do you think Taylor can retain his dominance in the US Open final? Let us know in the comments.