Coco Gauff is making waves in the world of lifestyle tennis with her latest sneaker collection, CG2, in collaboration with New Balance. Following her impressive performance at the US Open, the American tennis star recently offered fans an exclusive sneak peek into the collection, showcasing a retro-inspired design bringing the 90s fashion back.
Coco Gauff’s connection with New Balance goes beyond just a sponsorship; it’s a partnership that embodies her vision for merging performance with style. On the other hand, Gauff’s $5.3 billion American sponsor shared a video of Gauff embracing her new collection of sneakers, popularly based on the 90s theme.
The caption reads, “The Coco CG2. Coco Gauff’s second signature shoe is an evolution in premium court design and inspired by 90’s basketball silhouettes. Crafted with responsive FuelCell technology for elite tennis athletes who make explosive moves on the court.”
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Did Coco Gauff just take retro fashion to a whole new level? React!
Coco Gauff has never been one to shy away from making bold statements, both on and off the court, and her latest signature shoe release is no exception. The Coco CG1 Unity of Sports sneaker, a fusion of ‘90s basketball style and cutting-edge performance, is the next step in elevating high-end court fashion. But these kicks aren’t just about turning heads—they’re designed to enhance athletic performance, blending vintage flair with modern technology, making them a must-have for anyone who wants to dominate the court with style.
Earlier this year, just before the Indian Wells tournament, Gauff and New Balance dropped a vibrant new sneaker that had fans buzzing. The bold, colorful design of the Coco CG1 Unity of Sports stands out from previous softer-toned models, reflecting Gauff’s dynamic energy and fearless approach to the game. Her influence is unmistakable—big, bright colors mirror her electric playing style and her lively personality, making these sneakers a true extension of the rising star herself.
Gauff took to Instagram to share the exciting launch, posting a story that featured the eye-catching shoes with the caption, “new colorway drop.” It didn’t take long for the hype to build, as fans flooded social media with anticipation and excitement.
But Gauff has been making headlines for more than just her fashion game. In a shocking move, she recently parted ways with her legendary coach, sending shockwaves through her fanbase. The decision left many wondering what’s next for the tennis phenom, but if her sneaker game is any indication, Gauff is all about bold moves—and she’s just getting started.
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After a tough first-round exit at Wimbledon last year, Coco Gauff brought in Brad Gilbert to work alongside her Spanish coach Pere Riba. The partnership helped elevate her game, leading to an incredible run. However, just two weeks after a heartbreaking US Open title defense, Gauff ended her collaboration with Gilbert.
In a heartfelt social media post, Gilbert praised Gauff’s potential, stating, “At just 20 years young, your future is incredibly bright.” Gauff responded with gratitude, saying, “We had an incredible run, and I wish you all the best in the future!”
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Beyond winning the US Open in 2023, Brad Gilbert was a major contributor to Coco Gauff’s outstanding results at the French Open and Australian Open in 2024. Gauff advanced to the semifinals in both events while he was coaching. She was defeated by Iga Swiatek, the eventual Roland Garros champion, and Aryna Sabalenka, who went on to win the Australian Open.
Subsequently, Gilbert’s influence helped Gauff elevate her game, cementing her status as one of the rising stars in women’s tennis. Nevertheless, what are your thoughts on Gauff’s grabbing headlines on and off the court? Do let us know in the comment section below.
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