The UK’s leading golf retailer American Golf, today provided an update of its trade performance (February – August 2024), revealed standout results for newly refurbished stores.

The firm as reported a sales increase of 1.8% like for like (LFL) and an increase in market share of 1.4% LFL. The sales increase is attributed to equipment, clubs and footwear, a clear indication that the Brand’s aim to become the ultimate one stop destination for everything a golfer requires continues to appeal to their core customers and new customers alike.

American Golf’s success continues despite a challenging start to the season, with wet weather conditions across the UK causing the average number of rounds played per course to drop by 8%, with the Midlands and North of England suffering the most (-12% fewer rounds and -13% fewer rounds respectively).

Nigel Oddy, chief executive Officer, American Golf said: “We are pleased with our performance despite the delayed start to the golf season, caused by the unusually wet weather.

“Although a slow start to the financial year, we have seen strong results in recent months, and I am confident we will continue this growth for the remainder of the year. I am particularly proud of the progress we’ve achieved in developing our retail stores and customer experience – this remains our biggest priority throughout 2024 and beyond.

“Investing in new technology, bespoke services and maintaining our high standards of customer service will maintain the Brand’s fantastic position for the rest of the year.”