QVC and the Housewares Charity Foundation have again joined forces to present Living for Giving, a cross-platform shopping event to support Feeding America.

The fourth Living for Giving event is now live on QVC.com. In addition, On Wednesday, Sept. 25 from 6 – 8 p.m. EST, QVC program hosts David Venble and Albert Popaj will host a Living for Giving live broadcast that will include brands such as DASH, Cuisinart, Shark Ninja, Pop Soni and others.

A minimum of 70% of the purchase price of discounted housewares products will go toward supporting the Feeding America network of food banks.

In 2023, the Living for Giving campaign generated more than $1.1 million, which helped provide more than 11 million meals to people facing hunger.

“Lending a helping hand to bring food to America’s table remains as important as ever.  QVC is here to provide a little relief, a lot of hope, and the love of food as we invite our customers to once again shop their favorite national brand products all while supporting a great cause which empowers communities,” said Suzanne Quigley, director of corporate responsibility and community affairs for Qurate Retail Group.

“Through the generosity of our vendor community, the support of our customers, and the reach of our platforms, we’re able to raise awareness and funds for Feeding America and support their mission to deliver hunger-relief across the U.S.”

“The Housewares Charity Foundation is delighted to collaborate with QVC to support Feeding America for the fourth consecutive year,” said Barbara Westfield, member of the board of directors of the Housewares Charity Foundation.

“Assisting the movement to end hunger by aiding access to meals and nutrition is our mission and because of this event we have been able to share our mission with more consumers and inspire more people to give back.”

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