American Riviera Orchard is Meghan Markle’s lifestyle band which is set to feature an array of products including jellies, edible oils, marmalades, fruit preserves, spreads and jams – when it’s finally released.
The name American Riviera refers to Santa Barbara, California with the Duchess launching the brand’s Instagram page back in March 2024.
With many believing Meghan hopes to become the next Martha Stewart, Markle’s brand will also include cookbooks, tableware, drinkware, kitchen linens and edible treats.
The major streaming service Netflix has also lined up a cooking show in partnership with the Duchess, which was filmed in April and May.
As of yet, not much has been heard regarding her products and where it can be purchased but that could all soon change.
American Riviera Orchard has for the most been slow to get going with many wondering what has caused the delay for the brand’s products.
The lifestyle brand previously suffered a setback after her US trademark application was rejected.
Rumours swirled much of the delay regarding the selling of Markle’s products also came down to the Duchess still courting investment opportunities.
Now there are whispers that Markle’s brands and products will soon be seen in two shopping malls in the US including Philadelphia, Pennsylvania and Dallas, Texas.
Netflix is spearheading the merchandising operation of the American Riviera Orchard and will lean into the Duchess’s status of being a “beacon” of inspiration and arbiter of affordable elegance.
The streaming giant will be opening two entertainment complexes called Netflix Houses in 2025 in “two of the most popular shopping centres in America”, according to Netlfix which is looking to coincide with Markle’s brand.
The Galleria Dallas and the King of Prussia Mall near Philadelphia will be homes of this major launch and will include interactive experiences based upon shows.
Examples include a real-life Squid Game, a Knives Out murder mystery dinner, ice cream tasting at Scoops Ahoy from Stranger Things and a spot of tea in a Bridgerton cafe.
Markle’s products can be purchased at the site’s physical point of sale including all merchandise based on these Netflix shows and will include the Duchess’ high-profile food offerings.
These interactive sites reflect a broader trend from entertainment companies which are looking to leverage their content across different mediums with chief marketing officer Marian Lee calling it the “next generation” of Netflix House’s strategy.
Netflix attempted to trademark Netflix House within a week of Markle’s lifestyle brand registration at the US Trademarks and Patents Office via her Delaware-based company Mama Knows Best.
Netflix have steamed ahead with their ambitions and are nearly at the finish line for their trademark whereas Markle’s application has had several delays.
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