The National Football League (NFL) is set to host the International NFL Flag Championships as part of the 2025 Pro Bowl Games in Orlando from January 31 to February 2. This event will see participation from 13 youth flag football teams representing five continents, marking the largest group of countries to compete in the championship to date.

Flag football, a non-contact version of American football, has seen significant global growth, particularly among women and girls. The NFL Flag program, which aims to promote the sport among young athletes worldwide, will showcase teams from Australia, Brazil, Canada, China, France, Germany, Great Britain, Ireland, Japan, Mexico, New Zealand, Panama, and Spain. Notably, teams from Ireland, Panama, and Spain will be making their debut at the championship.

The tournament will culminate in a championship game held at Camping World Stadium on the morning of the Pro Bowl, providing a unique opportunity for young athletes to compete on a world stage. This event aligns with the NFL’s broader strategy to expand the sport’s global footprint and engage new audiences.

Flag football’s inclusion in the 2028 Los Angeles Olympic Games, driven by the International Federation of American Football (IFAF) and supported by the NFL, underscores the sport’s growing international appeal. The Pro Bowl Games will feature the NFL’s top stars in a series of fan-favorite competitions, culminating in an AFC vs. NFC flag football game.

For sports business professionals, the return of the International NFL Flag Championships presents a strategic opportunity to observe the sport’s expansion and its potential for commercial growth. The event not only highlights the NFL’s commitment to fostering youth participation but also its efforts to leverage international markets and enhance the sport’s global presence.

As the NFL continues to invest in flag football, stakeholders can expect increased visibility and engagement, particularly in emerging markets. The 2025 Pro Bowl Games and the International NFL Flag Championships are poised to be pivotal in driving the sport’s future growth and commercial success.

Join the free Ministry of Sport newsletter or become a MoS Member for all the latest news in sports business.

Related