American Airlines is testing a new boarding process to end passenger queue-jumping.
The technology sets off a noise when passengers proceed with the incorrect boarding group. American Airlines’ previous process largely relied on passengers to self-regulate their boarding slots.
The changes have so far been implemented at Albuquerque International Sunport Airport (ABQ) and Tucson International Airport (TUS), with plans to expand the trial to Ronald Reagan Washington National Airport (DCA).
The piloted system intends to restore higher-paying customers’ early-boarding advantage.
An American Airlines spokesperson confirmed:
We are in the early phase of testing new technology used during the boarding process.
Adding that:
The new technology is designed to ensure customers receive the benefits of priority boarding with ease and helps improve the boarding experience by providing greater visibility into boarding progress for our team.
American Airlines offers priority boarding to its elite ConciergeKey members, First Class, Business Class and Premium Economy passengers, as well as those who have paid for Priority boarding. These groups are followed by AAdvantage members and finally those with Main Cabin and Basic Economy tickets.
In 2023, United Airlines began boarding economy passengers in window seats before those in middle and aisle seats to reduce average boarding times.
Earlier this year, Delta Airlines replaced boarding groups with seat location boarding zones to speed up the process.
In July, Southwest Airlines announced plans to introduce assigned seating for the first time in line with customer preferences.
Major airports are slowly introducing biometric boarding to automatically identify and process passengers, aiming to minimise human error and reduce wait times.
Such advances call into question why developing anti-queue cutting technology has taken so long.
What do you think about American Airlines’ new system? Let us know in the comments below!
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