GENERAL MERCHANDISE NEWS
American Golf is continuing its partnership with Go Outdoors with the launch of a new 2,300 square foot concession in Go Outdoors’ Coventry store on 25 November.
The news follows the successful launch of a Gloucester concession with Go Outdoors earlier this year.
The new space will offer an extended range of American Golf’s top brands, including TaylorMade, Callaway, PING, Cobra, Benross, Garmin, Adidas, Stromberg and Under Armour.
Employees from American Golf’s recently closed Coventry store have been re-deployed at the concession and will provide services such as free custom fitting, which includes the latest Foresight FSX Pro shot-tracing technology.
Elaine Wrigley, retail, operations and director at American Golf, said: “The latest opening in partnership with Go Outdoors reflects our continued dedication to making golf accessible and enjoyable for everyone.”
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