‘The most famous woman in men’s tennis’ has given one Australian fashion brand her seal of approval.  

Morgan Riddle, 27, is a US-born content creator whose other half, Taylor Fritz, is currently ranked world #4.

The glamorous blonde took to her social media channels on Wednesday – where she has 576K TikTok and 417K Instagram followers respectively – to shout out Sydney brand, I Am Delilah. 

Morgan modelled a two-piece cherry set from the label which she wore courtside at the Australian Open. 

‘The style in Melbourne is very neutral, so of course I’m like “let’s wear the loudest colour possible”, Morgan mused in a ‘Get Ready With Me’ video posted to TikTok. 

‘The Aussie girl uniform, though, is like a tank top and maxi skirt… in my opinion. So I’m not exactly trendsetting.’ 

‘I am obsessed,’ Morgan Riddle gushed as she promoted the Sydney-based label

Morgan finished her look with a pair of white heels by Australian footwear brand Tony Bianco, as well as two-tone earrings, and a pair of dark shades

‘I discovered this Sydney-based brand last week and literally ordered the entire website,’ she captioned a photo shared to her Stories, with a link to her $250 ensemble. 

‘I am obsessed.’ 

‘I learned that US shipping and Australian shipping are not the same,’ Morgan said, as she explained her last minute dash to pull the outfit together. 

‘That’s how I ended up getting in the predicament of getting my match outfit the day of the match.’

Morgan finished her look with a pair of white heels by Australian footwear brand Tony Bianco, as well as two-tone earrings and a pair of dark shades. 

While she would’ve preferred to carry a white handbag to give her outfit more cohesion, she said it just wasn’t big enough to carry everything she’d need for the long day.  

2025 marks Morgan’s fourth summer Down Under and she’s been lapping up the Sydney lifestyle in recent weeks, and staying with her friend Sarah Maloney in Bondi.  

Morgan met her partner Taylor on celebrity dating app Raya in 2020, during the early months of the pandemic in Los Angeles. 

Their home is less than 2kms from the wildfire evacuation zone. 

Morgan met Taylor Fritz on celebrity dating app Raya in 2020, during the early months of the pandemic in Los Angeles

Morgan’s internet personality career began in Australia in 2022, with her trying on outfits for the Australian Open on TikTok. 2025 is her fourth summer spent Down Under

‘I prefaced [the relationship],’ Taylor told the New York Times in a recent profile of his partner for the Style section. 

‘I was like: “Look, this is not how it’s going to be. I don’t have this free time. I’m going to be traveling, like, every single week.” But I also said, “You know, it’s not a bad deal — you can travel all over the world, if you’re up for it.”‘

She liked the deal, and he liked her. They moved in together after dating for just a few weeks. 

Morgan’s internet personality career began in Australia in 2022, with her  trying on outfits for the Australian Open on TikTok. 

The first video she made has since been viewed by several million people, and her status has evolved into her being hired to host “Wimbledon Threads”, a video series on fashion at the UK tournament. 

Her income from one TikTok is about five times what she made in a month at her previous 9-to-5 job, Morgan said. 

The Minnesota-born beauty was previously a media director for an organisation that brought video games to children’s hospitals.  

But accompanying her boyfriend around the world for some 35 weeks of the year isn’t all glamour. 

‘If his ranking had gone down, they’d say it’s my fault,’ Morgan told the publication. 

In the piece, she is described by her brand colleagues as being one of the few WAGs determined to carve out her own career, rather than ride her partner’s athletic coattails. 

Her travel vlogs, shared on her YouTube channel, are now another major source of income for the couple. 

In her most recent video, Morgan said spending Christmas Day on Bondi beach was a ‘culture shock.’ 

‘People were so drunk. It was wild.’