Korea’s beauty giant Amorepacific has appointed Giovanni Valentini as the new CEO of its North America Regional Headquarters, effective June 1, 2024.

Amorepacific intends to further accelerate growth in the North American market. In this role, Valentini is tasked with spearheading the group’s strategic vision, including strengthening the region’s organizational structure, optimizing operations, and championing the business objectives of core brands Laneige, Innisfree, and Sulwhasoo, as well as new-to-market brands. He will also assume global brand holder responsibility for [US-based brand Tata Harper Skincare, which was acquired by Amorepacific in 2022->https://www.premiumbeautynews.com/en/amorepacific-acquires-u-s-clean,20733]. The focus will be on expanding the customer base for these brands while continuing to diversify brand offerings in the US and Canada.

Valentini, formerly General Manager of Lancôme USA within L’Oréal’s Luxe Division also brings expertise from prior leadership roles with Armani Beauty, Kiehl’s, and Unilever brands across different geographies. “His proven track record of driving business success in European and American markets underscores his exceptional business acumen,” said Amorepacific in a statement.

In recent years, Amorepacific’s North American business has witnessed substantial growth. In 2023, the company’s North American sales surged by 58% compared to the previous year, significantly outperforming industry averages. Consequently, the North American share of Amorepacific’s international business expanded from 5.5% in 2021 to 20.5% in 2023. Leading skincare brands such as Laneige, Innisfree, and Sulwhasoo have been pivotal in this growth.

Meanwhile, Amorepacific has assigned Robin Na, the former head of North America, to lead the business in Japan, where the company has been broadening its customer base.