Aviation American Gin has launched itself into the travel retail sector with its first ever travel retail exclusive Expedition Strength.

Named after a Prohibition Era cocktail, the Expedition Strength range is slightly stronger than the original, to meet the needs of the modern traveller. Created with a “citrus-forward profile underscored by a rich tapestry of botanicals”, Aviation American Gin seeks to pay homage to the the origins of its ingredients.

To celebrate the launch of Expedition Strength, the brand is hosting a dedicated activation at Barcelona Airport Terminal 1, featuring two signature cocktails, the Negroni Update and the Bee’s Knees.

Ryan Reynolds, Actor and Co-owner of Aviation American Gin, said: “No consumer is harder to reach than the duty-free traveller. Yes, it’s a captive audience but it’s also walking by at top speed, rushing to a flight or to hastily purchase a neck pillow. That’s why I am so proud of Aviation Gin Expedition Strength. It’s custom built for today’s weary traveller and it’s the liquid equivalent of a neck pillow.”

Diageo-owned Aviation American Gin was founded in Portland, Oregon, in 2006. Reynolds invested in the brand in 2018, after discovering it in a cocktail bar while filming Deadpool 2.

Andrew Cowan, Managing Director of Diageo Global Travel, added: “Ryan says it all about this special liquid, but suffice to say we are thrilled to be introducing Aviation to TR globally and with an exclusive. here’s to the drink that really is about taking to the skies.”