Coco Gauff might not be smashing records on the tennis courts this season, but off the court, she’s playing a different game—and she’s winning big. At just 20 years old, Gauff has already captivated the sports world with her incredible talent and poise under pressure. But her influence doesn’t stop there. Gauff has also become a style icon, blending her athletic prowess with a unique fashion sense that’s turning heads and landing her some major endorsement deals. 

Soon after a heartbreaking exit from the Cincinnati Open, where Gauff lost to Yulia Putintseva in her opening match, the American star player is focusing on some commercial endeavors. Taking to her Instagram, Gauff promoted her latest collaboration with American Eagle, and in a world where brands are eager to connect with Gen Z, Gauff is the perfect ambassador. 

Gauff shared a series of pictures where she can be seen modeling for the clothing and accessories brand. Captioning the post, Gauff wrote, “Tomorrow 💜,” signifying the launch of the collection. Continuing further, she reflected upon the hard work she put into the personalization of the products. “Excited to finally share my part in the @americaneagle 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞 campaign. So much heart went into designing this collection with the team. Shop Coco x AE online and in select @americaneagle stores August 19th!.” Remember, Gauff’s collaboration with the brand came to the limelight in July. 

American Eagle launched the “Live Your Life” campaign in July this year and targeted Gen Z through an amalgamation of co-creation and surprise activations. The brand partnered with Gauff and American football player Trevor Lawrence for the campaign. Meanwhile, for Gauff’s fans, the collaboration is exhilarating also because it has the iconic statement of the star player etched on it. 

Dubbed Coco Gauff x American Eagle the collab features three tops, a denim skirt, jeans, and a jacket. The jacket also has Gauff’s iconic U.S. Open quote, “Thank you to the people who didn’t believe in me,” etched over it. But as the tennis star grows sensationally to keep her morale intact ahead of the US Open, how does she manage to keep her commercial endeavors in place amidst grueling tennis tournaments?

Coco Gauff reveals the help she receives while making deals with brands

Coco Gauff has partnered with several companies over her journey. Some of them include Ray-Ban and Meta for their new smart glasses, Bose, UPS, Barilla and Baker Tilly, New Balance, and now Naked. However, it is not an easy task for the player to simultaneously manage commercial projects with her tennis tournaments in place. 

Speaking to Forbes, Gauff revealed the factors that she ensures before making a deal.“I am definitely more involved when it comes to making decisions and working with brands.” Continuing further, she acknowledged the help she receives from her father. “My dad loves to teach me about that and how you have to be very literal. Everything has to be in writing. I am just learning about the legal side of it all.”

As the tennis sensation continues to achieve bigger outside of the tennis courts, it would be interesting to see if such deals will boost her morale and help her defend her title at the US Open.