October 8 2024  |  Spirits & Tobacco

Aviation America Gin takes off in global travel retail

Diageo Global Travel has introduced Aviation American Gin into travel retail, with a new channel exclusive edition, Expedition Strength.

Tailored for the adventurous globetrotter and named after the Prohibition-era cocktail, Aviation American Gin Expedition Strength is now available in travel destinations around the world.

To celebrate the launch Aviation American Gin will be hosting a special activation at Barcelona Airport Terminal 1 throughout October. The promotion offers travelers the chance to sample two signature cocktails: the Negroni Upgrade and Bee’s Knees.

Aviation American Gin, is a meticulously crafted spirit that showcases a citrus-forward profile, underscored by a rich tapestry of botanicals. Each sip is described as a journey through time, paying homage to the diverse origins of its ingredients, a narrative echoing the vibrant tapestry of America’s storied heritage.

Commenting on the move into travel retail Ryan Reynolds, actor and co-owner of Aviation American Gin, said: “No consumer is harder to reach than the duty-free traveler. Yes, it’s a captive audience but it’s also walking by at top speed, rushing to a flight or to hastily purchase a neck pillow. That’s why I am so proud of Aviation Gin Expedition Strength. It’s custom built for today’s weary traveler and it’s the liquid equivalent of a neck pillow.”

Crafted with versatility in mind, it can be enjoyed neat or as the key ingredient in a variety of mixed drinks. With its enticing aroma of sarsaparilla, floral sweetness, and citrus zest, complemented by a palate featuring citrus and spice notes, Aviation American Gin Expedition Strength delivers a satisfying finish with a subtle hint of juniper.

Established in 2006 in Portland, Oregon, Aviation American Gin emerged from a desire to challenge conventions and push boundaries. Its journey to global recognition received a significant boost when Ryan Reynolds, inspired during the filming of Deadpool 2 in Vancouver, encountered Aviation Gin in his favorite Negroni at a local bar. Recognizing its quality, Ryan invested in the brand, partnering with co-founder Christian Krogstad and Master Bartender Ryan Magarian in 2018, catapulting Aviation Gin to new heights of acclaim worldwide.

Andrew Cowan, Managing Director of Diageo Global Travel, said, “Ryan says it all about this special liquid, but suffice to say we are thrilled to be introducing Aviation to TR globally and with an exclusive. here’s to the drink that really is about taking to the skies.”

Aviation American Gin Expedition Strength is bottled at 46.5% ABV and will be globally available in a 1-liter bottle.