American Golf, which is based in Westbrook in Warrington, said that despite a rainy summer setting back the average number of rounds played this year by almost a tenth across the UK, there has been a huge boost in women’s golf.
The retailer said that club sales have rocketed by more than a third over the past year.
The upswing in women golfers is driven by a 42 per cent increase in women’s package set sales, which provide an affordable all-in-one set of clubs most commonly bought by beginner golfers.
Iron sales have also seen a dramatic uplift of 44 per cent on the year as well as putters up over a half in sales (53 per cent).
Drivers, woods and utility clubs also saw sales increases by 18 per cent over the same period.
The surge in women’s participation is being supported by American Golf’s Game Changers campaign, who over the past year have been striving for a more inclusive game by celebrating new golfing trailblazers who are inspiring more people to pick up a club.
Stuart Middlemiss, chief commercial officer at American Golf, said: “Golf is a game for everyone and we’re incredibly excited to see such a huge increase in the number of women joining the game.
“Our mission goes beyond our investment into equipment – we want to support every aspect of the game for women, including making them feel great on the course.
“While we’re thrilled by the growth in clubs, we’re equally focused on expanding our range of women’s apparel.
“This increased demand has enabled us to expand the lines available for women golfers and to get those new products in more quickly.
“We’re investing heavily in fashionable and functional clothing options across our exclusive brands such as Stromberg, as well as the other brands we stock, to ensure that our women golfers have access to apparel that combines style, comfort and performance.”
American Golf’s top five best selling clubs per category are the Benross Athena Ladies Package, TaylorMade SIM Max 2 6-SW irons, TaylorMade SIM Max 2 driver, Fazer XR4 Chipper, and the Ping G LE 3 Anser putter.
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