Indian IT professionals from companies like Cognizant, ServiceNow, and Cigniti are actively involved in promoting cricket in the USA during the T20 World Cup matches. The IT industry’s role includes owning cricket franchises, sponsoring leagues, and even participating in matches. They are contributing to the growth of cricket in North America, with Indian origin players like Saurabh Netravalkar and Nosthush Kenjige playing for the USA team.
Indian IT professionals are becoming the ambassadors of cricket in the United States with a significant proportion of the diaspora working for the IT industry whose largest market is the US.An array of companies including Cognizant, ServiceNow and Cigniti, are playing hosts to clients and partners during the T20 world Cup matches. From owning cricket franchises, to sponsoring leagues and even playing matches, the Indian IT industry is playing a
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