Veteran American TV entertainment reporter Sam Rubin has died at age 64.

The award-winning journalist was the entertainment anchor for the KTLA Morning News, a show he joined in 1991. Colleague and KTLA anchor Frank Buckley announced Rubin’s death on air early Friday afternoon.

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“The station is filled with great sadness,” Buckley said. “Quite simply, Sam was KTLA. From his time on the KTLA5 Morning News to the many awards shows and other shows that he hosted, his laugh, his charm, most caring personality. To all of us he shared his mornings with on television and to those he worked with behind the scenes at KTLA, we will not forget him.”

Rubin, who lived in Brentwood, is survived by his wife Leslie and four children.

Details about a cause of death were not immediately available, but it’s been reported the star died at home from a heart attack.

A decorated journalist, Rubin received the Golden Mike Award for best entertainment reporter and a lifetime achievement award from the Southern California Broadcasters Association. He also was named best entertainment reporter by the Los Angeles Press Club.