Meghan Markle has reportedly begun the interview process for the position of CEO at her latest lifestyle brand, American Riviera Orchard.

The brand’s website debuted earlier this month, accompanied by a string of posts on Instagram. Details of what it will entail remain elusive on both platforms, leaving many fans speculating what the Duchess has planned.

A source close to Meghan revealed to The Daily Mail: “Meghan is interviewing candidates for the CEO role at the moment.”

The unveiling of American Riviera Orchard was marked by a glamorous video shared on Instagram, featuring Meghan cooking in a picturesque kitchen, covered in white and pink flowers.

However, the timing of the launch drew criticism, as it coincided with Prince Harry‘s virtual appearance in London for an event organised by the Diana Awards.

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Despite the initial controversy, American Riviera Orchard aims to make a significant mark in the lifestyle industry.

The brand’s focus includes the production and sale of various products, including jams, which will tie into Meghan’s upcoming cookery show for Netflix. Plans for future expansions, such as a book and a blog, are also on the horizon.

The trademark for American Riviera Orchard covers a wide array of goods, including cutlery, recipe books, tablecloths, and edible oils.

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An insider confirmed this, adding: “The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making and selling products such as jams. At some point, there will be a book and a blog.”

There are also indications of a retail presence in the trademark application, hinting at the possibility of a flagship store.

It’s not yet been revealed who the potential CEOs are or how close Meghan is to choosing her ideal candidate.