Here are some of the biggest things that happened during Day 3 of U.S. Travel’s IPW.

Brand USA Luncheon

During the star-studded luncheon presented by Brand USA, attendees rocked out to a performance by SoCal’s own, Dogstar featuring bassist Keanu Reeves. The industry also paid tribute to Chris Thompson and his remarkable 12-year tenure as President and CEO of Brand USA ahead of his retirement later this year.

California Plaza

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Visit California’s highly anticipated California Plaza is the happening place to be each morning and afternoon featuring dynamic activations, complimentary destination-inspired bites and sips, and celebrity cameos. This dynamic space brings the highlights of the Golden State to life.

Business Appointments

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The international travel marketplace came together under one roof. Powerful connections and new partnerships were foraged as nearly 100,000 meetings commenced on the show floor. The business conducted at IPW will help reestablish international inbound travel as our country’s Number 1 services export.

Take a look at the day’s video footage roundup as well as the show’s Daily Happenings photos.

Today’s fun fact

U.S. Travel Association recently launched a new daily digital newsletter, U.S. Travel SmartBrief, distributed each weekday afternoon to save you time and make you smarter through a curated selection of top travel news, trends, and insights about what’s happening in travel to and within the U.S. Watch this video to learn more.