American Golf has announced a strategic partnership with Golf Holidays Direct, one of the UK’s leading golf tour operators, that will grant its customers access to golfing deals, holiday prizes and incentives throughout 2024.

Building on the retail giant’s commitment to offering a wholistic approach to golfers’ requirements by tapping into their wider lifestyle needs, this partnership provides American Golf with a unique customer proposition within the marketplace.

As part of this partnership, American Golf Clubcard members are granted exclusive access to incredible monthly competitions throughout the year – March’s being a golf holiday to Dubai staying in the stunning Grand Hyatt and Park Hyatt hotels.

Founded in 2017, award-winning Golf Holidays Direct counts Nick Dougherty and Charley Hull among its brand ambassadors, and is committed to providing golfers with access to multiple, enviable destinations around the world. With a wide range of hotels, resorts and courses to choose from, Golf Holidays Direct has a team of golf travel experts that can help to arrange every aspect of a golfing holiday.  This includes flights, transfers, and excursions, whilst also offering consumers 100% financial protection with their ATOL License.

GHD’s Managing Director, Craig Stephenson, said: “Golf Holidays Direct is delighted to partner with American Golf. Both businesses are aligned in their commitment to offering the very best service and quality to the wider golfing public. We’re committed to this partnership and will continue to explore exciting new areas of growth that will benefit all our customers.”

American Golf Marketing and CRM Director, Scott Taylor, commented: “By partnering with Golf Holidays Direct we are able to provide even more exclusive offerings and experiences to our amazing customers. We want American Golf to be the one stop destination for everything a golfer requires; from amazing products, first class services, knowledge and experiences, to golf insurance, flexible payments, and personalised gifts. We know golfers are always looking to try different courses and Golf Holidays Direct offers a range of destinations for everyone.”