General Business

New state-of-the-art cinema will contain the largest screen x in the world

On Jul 2, 2024

American Dream has announced that B&B Theatres will soon open a cinema and entertainment experience at the East Rutherford complex, featuring the largest ScreenX auditorium in the world.

The new venue at American Dream will include eight screens of cutting-edge cinematic technology, including the ScreenX, multiple bowling lanes, a full redemption arcade, and various food and beverage options, including a restaurant and full-service bar. The facility will offer a high-tech viewing experience courtesy of the latest in laser projection, wall-to-wall curved screens, and heated, leather, electric recliners in every auditorium.

ScreenX, developed by CJ 4DPLEX, is the world’s first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This approach offers viewers a captivating 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.

The new ScreenX location will be the largest ScreenX auditorium in the world with a massive 80-foot-wide center screen and side walls measuring 82 feet each boasting 242 feet of ScreenX viewing range for the moviegoer.

“We are ecstatic that B&B theatres will bring this one-of-a-kind movie experience to American Dream, offering our guests yet another exceptional immersive entertainment experience,” said Bryan Gaus, senior vice president and general manager of American Dream. “American Dream truly offers something for everyone with endless ways to unwind, have fun and enjoy quality time with friends and family.”

“We are incredibly excited to announce this deal with American Dream,” said Brock Bagby, president and chief content, programming, and development officer for B&B Theatres. “This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible. Our presence at the Mall of America has been a tremendous success, and we are eager to bring our unique blend of cinema and entertainment to even more guests at American Dream. Stay tuned! What we have in store is worth the wait!”

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