Apparently, we weren’t loud enough.  

In 2024, Jameson got even louder by enlisting football great Julian Edelman to march on a well-known football headquarters in New York City and make sure the powers that be heard us. The efforts paid off, as today it was announced that Pittsburgh will host the first regular season American football game in the great city of Dublin.

“Jameson has been unofficially calling for this moment for two years, and it is a testament to the passion and support of football fans across the world,” said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. “Now, the fun part. We can’t wait to celebrate with the fans that helped make this happen and are already working on how to go BIG for the game in Dublin.”

For more information about Jameson’s Touchdown in Dublin campaign, follow Jameson on Instagram at @JamesonUS.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

Media contact:
Ben Paradossi, [email protected]
Blaine Rueber, [email protected]

SOURCE Pernod Ricard USA