Blending K-Pop star power and classic American fashion, Calvin Klein has revealed South Korean singer Cha Eun-Woo of Astro as the new face of its fall 2024 menswear campaign.

“I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign,” said Eun-Woo in a statement. “Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”

The fall 2024 collection, captured by photographer Park Jong-Ha, showcases Eun-Woo modeling designs that emphasize modern tailoring. Styles include Calvin Klein logo tees and ’90s Straight Jeans; and new outwear such as the Matte Bomber Jacket, Cotton Twill Car Coat and Leather Car Coat from Calvin Klein Studio. He also suits up in the Refined Stretch Blazer and the Double-Breasted Wool Gabardine Suit. The campaign launched globally on Sept. 9.

Below, see the looks.