Playtech has released the third edition of its ebook focusing on the Latin American gambling industry. This edition explores player trends, concerns and key interests, offering expert insights on responsible gaming to industry peers in one of the fastest-growing regions worldwide.

This edition was driven by Playtech’s ongoing commitment to promoting and enabling a safe and fair gambling experience while continuously raising standards in the global online gambling industry. The latest version of the study includes significant updates and findings from a survey conducted with 2,500 people across Latin America. Participants from Argentina, Brazil, Chile, Peru and Colombia shared their experiences as online players, providing a comprehensive overview of public perceptions of the Latin American market, including previously unpublished insights.

Brazil and Peru launched online gambling regulations this year, and player perceptions are shifting. The new regulations have increased confidence in the sector, with only 25% of respondents avoiding betting due to concerns about fraud and gambling-related harm. Peru has seen the highest rate of frequent players, with 92% betting monthly, and 80% of respondents supporting stronger regulations on betting advertisements.

In Argentina, 77% of respondents advocate for stricter regulations on betting advertisements, similar to other countries, while 88% support stronger age verification policies on betting websites due to challenges with minors playing online. In Chile, 63% of participants feel safer using a legal and registered platform, though only 15% consider themselves fully up to date with current legislation.

Colombia, which has updated its regulations in recent years, emerged as the most mature market surveyed. The importance of fast and reliable payment providers was highlighted, with 58% of Colombians citing this as the most crucial factor when choosing a gambling platform.

Commenting on its release, Mor Weizer, Playtech CEO, said: “We are pleased to release our third report on Responsible Gambling: Consumer Insights and Trends in Latin America. Since launching the first edition in 2020, our goal has been to provide the sector with a deeper understanding of the region’s specific needs and challenges as the online gambling sector continues to mature and evolve with new regulations. This latest edition provides valuable insights into local market nuances across Latin America. Markets like Brazil and Peru present significant opportunities for growth and innovation.

“Playtech is excited to play a pivotal role as a technology partner, contributing to the sustainable growth of the online entertainment sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech is committed to supporting the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment.”

The Responsible Gambling Report reveals that gaming platform security has become the top priority for bettors in all surveyed countries when it comes to feeling safer with online betting. Ensuring that a platform is legal and properly registered has emerged as the most critical factor for a secure experience.

The report is available for free download here.