In his 20-year special forces career Jason Fox operated in some of the world’s most hostile environments – but none compare to his latest challenge – conquering the game of golf. 

Teaming up with golf brand Stromberg to launch the Autumn/Winter collection Fox, one of the lead presenters on hit Channel 4 series SAS: Who Dares Wins, put the collection through its paces in the iconic location of Land’s End in Cornwall, which is renowned for having some of the wildest weather in Britain.

In fact, it’s precisely the infamous British weather that Fox believes is key to Britain’s success on both the fairway and the armed forces. 

He explained: “Britain produces some of the best soldiers in the world because we train and learn to operate in the worst weather conditions possible. And if you can operate there, then when you’re on a mission everything falls into place.

“The same applies to the golf course. If you can master the game when it’s lashing down – then when it’s blue skies and sun overhead, it’s an absolute breeze. This new Stromberg collection provides the ultimate all-weather protection – so there’s absolutely no excuse not to be out on the fairway.

“Golf is both incredibly challenging but worth putting the effort in for. I’d certainly consider bringing my handicap down as big a challenge as training for the SAS.”

Practising his swing on the rocks and hills that border the famed landmarks at Land’s End, Fox was clad in a range of the latest Stromberg A/W gear, including the Bandit Waterproof Jacket, composed using the brand’s most water-resistant and breathable fabric, and the Tour Classic Waterproof Spiked Golf Shoes, featuring dynamic traction to provide on-course versatility.

The launch follows the news that the average number of rounds played per course in the UK has dropped by 8% nationally in 2024 due to persistent wet weather. Overall, the Midlands and North of England suffered the most, with 12% and 13% fewer rounds respectively played across these regions.

Golfers can extend the season into the winter months thanks to Stromberg’s innovative autumnal launch, stocked exclusively in store and online at American Golf, the UK’s largest golfing retailer.

Designed for golfers, by golfers, the accessible golf clothing collection is enhanced with unrivalled ‘WeatherTech’ waterproof technology, championing an uncompromising  commitment to producing performance-focused clothing that is accessible to all golfers.

Stromberg AW24 range highlights: 

Bandit Waterproof Jacket (£99)
Composed using Stromberg’s most water-resistant & breathable fabric (20000mm/10000g/m²r) and paired with taped seams and waterproof zips to offer superior protection against rain without sacrificing freedom of movement on the course. 

Weathertech Jacket (£80) and Weathertech Trousers (£59.99)
The WeatherTech Jacket is the perfect all-weather jacket, complete with taped seams and waterproof zips for all-round protection. Paired with the WeatherTech Trousers, which offer a sleek, water-resistant design, breathable membrane, and thermal lining, this combo ensures warmth and comfort for every hole and technical stretch for unrestricted movement.

Kick Quilt Jacket (£59.99)
For colder conditions, the Kick Quilt Jacket combines thermal stretch fabric with insulated quilted panels, keeping golfers warm while maintaining a sleek look. Plus, the jacket’s durable water-resistant finish makes it ideal for on and off the course. 

Marl ¼ Zip (£49.99) 
The Marl ¼ Zip serves as an ideal mid-layer for the golfer who is always on the go. Created with breathable and performance fabrics that move with you, you’ll be able to golf at your best while still benefiting from an extra layer of water-repellent protection to keep you dry during any sudden showers. 

Tour Classic Waterproof Spiked Golf Shoes (£89.99)
The Tour Classic features a high-performance microfiber leather upper that is super soft and easy to maintain between rounds. Plus a moisture-wicking mesh lining helps to quickly wick moisture away to ensure you’re dry and comfortable.